In our times, it is critical for every business and organization to revisit its mission statement from time to time. Mission statements are, after all, a vital expression of an institution’s guiding values and ideals! Therefore, every responsible entity must periodically check to see whether its current practice is in line with its fundamental principles. Indeed, if the mission statement is not being adhered to, the organizational leadership must engage in serious, sober deliberation and make immediate changes. They must write a new mission statement.
As a long-established internet institution – I do not like to say “legend” – the IAT is not exempt from this responsibility. So, looking at the bottom of the right-hand sidebar for the first time since November 2007, I notice that we have indeed let the mission statement get out of line with the action:
The Life and Times of Michael5000 aims to be the internet's preeeminent provider of difficult pop quizzes on arbitrary topics. It further seeks to delight its community of creative, engaging, drop-dead sexy, and bracingly intelligent readers with glib little posts about the creative arts and dork culture generally, including but not limited to literature, film, the visual arts, music, history, geography, and college football.See, this mission statement just isn’t working any more.
- It didn’t get the memo on the name change.
- Pop quizzes are yesterday’s news.
- It doesn’t say a single thing about postage!
- Or an art tournament!
- Or flags, but then we’re done with flags. The mission statement kind of sat out the flag era.
- And so on.
3) Specific. But with wiggle room. You don’t want to tie yourself down, after all. In fact, maybe “specific” is the wrong word. Maybe a mission statement should be “vague.”
4) Inclusive. I’m not sure what I mean by that, but it sounds great.
5) Brief, always, for is not brevity the soul of wit; and,